So I come home one day to find this industrial tub of Nutella in the kitchen: basically this tooth decay in a jar that the French call breakfast. Hey, I love chocolate-hazelnut spread as much as the next dude, but this massive canister had me and Johnny Lee laughing. The Christmas motif and "Limited Edition" signage. Hahaha. I can image the marketing team at Ferraro Rocher:
Marketing Exec #1: "Damn. Chocolate sales this Christmas season are cannibalising our Nutella sales."
Marketing Exec #2: "True. Let's mash four jars into one big one, put some Christmassy candles on the label, mark it "Limited Edition, and charge four times the price."
Marketing Exec #1: "Brilliant!"
One product rollout cycle later, at Champion:
My French Roomate*: "Ooh la la! What is this? A limited edition, Christmas Nutella that will feed a medium-size family for a year? I must have it. And I must let all the beautiful ladies around here watch me buying it."
What makes all this even funnier is that when I actually opened it tonite, it's one third empty. Product, price, promotion, place. That's marketing folks. Goodnight.
* Any resemblance to an actual person, real or fictional, is purely coincidental.
1 comments:
Hear that?! That's the sound of Smitty cashing in his airmiles in or der to get his mitts on some Nutella LE. Just give him a honey dipper to drizzle it into his gullet, and you've got one happy camper.
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